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Jetsons World Is Coming at us Fast
We are inching closer to the world of the Jetsons. No, this isn’t going to be about the arrival of the flying car. That will happen one day. But the day of push-button food, in a very digital way, is here. Of all fast-food joints, Taco Bell is opening a very digital Taco Bell store in Times Square.
Sure, we’ve all become handy with ordering food off apps or kiosks and then getting it delivered, whether in person pre-pandemic or via delivery services. But Taco Bell has taken the concept further to the world of George Jetson with the food locker.
Automation, all the rage in the post-WW2 era, is back in a 21st century way. From digital currency to artificial intelligence, new solutions to old problems are coming at us. Fast food isn’t just living up to its speedy promise. During the pandemic, the mega-companies have learned that innovation in getting food more conveniently to customers is a growth engine. So much for the artisanal pre-pandemic slow pace of handcrafted.