Advertising is Dead, So What’s Next?

Jackie Lightfield
3 min readDec 5, 2022

I don’t have to tell you that the media industry is shedding jobs these days. That has been the story for many years. What is new is that tech companies are also shedding jobs, which to me, is the greater indicator of the death of a revenue source that both industries have almost exclusively relied on.

Over recent days, I noticed that many people are spouting a new phrase, data is the new oil. Data…

--

--

Jackie Lightfield

Connecting ideas to actions one pixel at a time. Read about my fiction at https://bogusmasters.com